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New agreement builds on long-standing consumer products partnership and will see How the Grinch Stole Christmas!, The Cat in the Hat, Oh, The Places You’ll Go! and more, brought to life through world-class experiences for fans and families
London, UK – 10 March 2026 – Dr. Seuss Enterprises and WildBrain CPLG, a trusted partner for leading brands worldwide, today announced an expansion of their longstanding relationship, with WildBrain CPLG appointed to represent Location-Based Entertainment (LBE) rights for Dr. Seuss’ iconic properties across the U.K., Europe and Asia-Pacific (excluding Greater China). The new agreement builds on a successful consumer products partnership across these regions and represents a significant strategic milestone as Dr. Seuss Enterprises expands the presence of its beloved franchises—including How the Grinch Stole Christmas!, The Cat in the Hat and Oh, The Places You’ll Go!—through LBE ahead of major content launches and landmark anniversaries.
Under the extended remit, WildBrain CPLG’s LBE team, led by Evi Sari, Vice President, Global LBE, will identify and spearhead opportunities for immersive, high‑quality branded experiences across theme parks, family entertainment centres (FECs), exhibitions and walk‑through attractions. With the highly-anticipated The Cat in the Hat animated feature, staring Bill Hader, debuting on 6 November 2026 from Warner Bros. Pictures Animation, and the 70th anniversaries of The Cat in the Hat and How the Grinch Stole Christmas! in 2027, WildBrain CPLG aims to deliver thoughtfully developed experiences bringing Dr. Seuss’ classic stories into immersive real-world environments that deepen fan engagement and build long-term brand value.
Susan Brandt, President and CEO of Dr. Seuss Enterprises, said: “Fandom for the Dr. Seuss property continues to accelerate, as its characters and stories remain firmly at the center of the cultural zeitgeist. We are actively expanding our location-based entertainment business to meet growing global demand, creating immersive experiences that bring our stories to life for fans of all ages. Through our collaboration with WildBrain CPLG, we are scaling this category with intention and innovation—unlocking new opportunities for audiences worldwide to engage directly with our IP in meaningful, memorable ways.”
Maarten Weck, EVP, Global Partnerships & Licensing, WildBrain, said: “This expansion represents a significant next step in our partnership with Dr. Seuss Enterprises at a time when demand for immersive, story‑driven experiences has never been stronger. These brands, with their timeless tales, delightful art and beloved characters, continue to resonate across generations and are ideal for high‑quality experiences that will create long-term value, uphold creative integrity and stay true to Dr. Seuss’ mission to inspire reading and joyful learning for children and families worldwide.”
For more information, please contact:
Louisa Danquah
Marketing & Communications Specialist, Global Partnerships & Licensing, WildBrain
About Dr. Seuss Enterprises, L.P.
Founded in 1993, Dr. Seuss Enterprises is a global entertainment company. Our mission is to educate and entertain generations around the world by promoting and protecting the literary and artistic works of Dr. Seuss. We provide world‑class content that drives joyful learning and creates hopeful futures. All Dr. Seuss Enterprises’ profits benefit charitable organizations that focus on causes such as education, science, health, animal conservation, and the arts. For more information, subscribe to our YouTube channel, visit DrSeussEnterprises.com, or follow us on Instagram.
About WildBrain CPLG
At WildBrain CPLG, we believe that collaboration is about clarity, openness and trust. Offering more than 50 years of expertise in building highly successful consumer products and location-based entertainment programmes, we are a trusted licensing partner for leading brands worldwide across the entertainment, sport and lifestyle sectors. WildBrain CPLG combines the strength of global reach with local expertise to achieve the very best results for partners, with over 20 offices serving the UK, Europe, India, the Middle East, China, Asia Pacific and the US. Our passionate teams consistently challenge themselves to explore, innovate and implement fresh ideas and opportunities for partnerships, activations, creative and business processes. WildBrain CPLG is part of WildBrain Ltd., a global leader in kids and family entertainment, offering 360° franchise management expertise across Content Creation, Audience Engagement and Global Licensing. For more information, please visit us at cplg.com.